# identity.md

## Organization Overview
- **Company Name:** Purl Wax
- **Mission:** To create high-performing, eco-friendly ski and snowboard wax with superior speed and durability, offering biodegradable, fluoro-free products without toxic chemicals, made in the USA, and committed to environmental responsibility.
- **Company Structure and Legal Entity:** Family-owned.
- **Founded Date and Location:** Founded in 1999 in Boulder, Colorado.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to environmental commitment, local focus, and performance-driven product development, emphasizing eco-friendly, biodegradable, and non-toxic solutions.
- **Team/About/Leadership/People links:** https://purlwax.com/pages/about-us

## Operations & Structure
- **Business Model and Operational Approach:** Manufactures and sells high-performing, eco-friendly ski and snowboard tuning products, with a focus on sustainable practices and US-based production.
- **Location(s) and Geographic Presence:** Rooted in Colorado, crafted for everywhere it snows, with products made in the USA.
- **Key Partnerships and Affiliations:** Details forthcoming.